We connect sales, service, online commerce and marketing on SAP, and link them to your ERP, so every team sees the same customer, the same prices and the same orders.
One view
of every customer across sales, service, commerce and marketing
4 SAP CX solutions
Sales Cloud, Service Cloud, Commerce Cloud and Emarsys
Front to back
quotes, orders, prices and stock that match SAP ERP
Rare skills
SAP CX is a speciality of our talent team
Customers don’t care which system holds their data. They expect the same price, the same answer and the same service, whether they call, click or meet your sales team.
Where do your customers feel the gaps?
Choose an area to see the problems we solve, what we deliver and the SAP solutions we use.
Sales
The problem
- Pipeline kept in spreadsheets and inboxes
- Quotes with prices that don’t match the ERP
- Managers can’t see which deals will close
What we deliver
- Accounts, contacts, leads and opportunities in one place
- Quotes using real SAP prices and stock
- Pipeline and forecast dashboards
- Mobile sales app for the field team
- SAP Sales Cloud
- S/4HANA integration
- SAP Analytics Cloud
The result: A pipeline managers trust, and quotes that are right first time.
Service
The problem
- Customer issues lost across email, phone and chat
- Agents without the customer’s order and contract history
- No measure of service quality
What we deliver
- Cases from every channel in one queue
- Full customer, order and warranty history for agents
- Self-service portal and knowledge base
- Service levels and satisfaction tracking
- SAP Service Cloud
- SAP Field Service Management
- S/4HANA
The result: Faster resolutions and customers who don’t have to repeat themselves.
Commerce
The problem
- B2B customers ordering by phone and email
- Online prices and stock out of step with the ERP
- Separate systems for each brand or country
What we deliver
- B2B and B2C online stores
- Customer-specific catalogues and prices from SAP
- Order, reorder and tracking online
- Multi-brand, multi-country and multi-language sites
- SAP Commerce Cloud
- S/4HANA and SAP Cloud ERP
- SAP Integration Suite
The result: Customers who can order and reorder online, at any hour.
Marketing
The problem
- The same message sent to every customer
- Campaign results that can’t be tied to sales
- Customer data scattered across tools
What we deliver
- Customer segments built from real purchase data
- Personalised campaigns across email, web, mobile and SMS
- Automated journeys for welcome, win-back and loyalty
- Campaign results linked to revenue
- SAP Emarsys
- SAP Commerce Cloud
- SAP Customer Data Platform
The result: Marketing that reaches the right customer with the right offer.
Front-to-back integration
The problem
- Sales, service and the ERP disagree on the customer
- Orders re-keyed from CRM into SAP
- No single customer master
What we deliver
- Quote-to-cash integrated with S/4HANA or SAP Cloud ERP
- One customer master across CX and ERP
- Real-time stock, price and order status in CX
- Integration on SAP Integration Suite
- SAP Integration Suite
- S/4HANA
- SAP Master Data Governance
The result: Orders, prices and stock that always agree, everywhere.
How we deliver
Discover
Customer journeys and pain points mapped with your teams.
You get: Priorities and a roadmap
Design
Sales, service, commerce and marketing processes designed.
You get: A signed-off design
Build
Configure SAP CX and integrate with your ERP.
You get: A tested solution
Launch
Training, data migration and go-live, channel by channel.
You get: Teams and customers live
Grow
Measure, improve and add channels with iCare AMS.
You get: Better results every quarter
Built for your industry
Consumer products and retail
Online sales with Commerce and personalised marketing with Emarsys.
Food and beverage
Distributor and route-to-market sales.
Automotive
Dealer sales and after-sales service.
Manufacturing
B2B ordering portals and service for installed equipment.
Before and after
Customer experience today
- Pipeline in spreadsheets
- Orders re-keyed into the ERP
- Service requests lost across channels
- The same campaign for everyone
Customer experience with INK and SAP
- One pipeline and forecast in Sales Cloud
- Quotes and orders flowing straight into SAP
- Every case in one queue with full history
- Personalised journeys in Emarsys
Related: Hire SAP CX consultants · Integration & APIs · Master Data Governance
Find the gaps in your customer experience
Tell us how you sell, serve and market today. We’ll show you where SAP CX will make the biggest difference first.
Frequently asked questions
Which SAP CX solutions do you implement?
SAP Sales Cloud, SAP Service Cloud, SAP Commerce Cloud for B2B and B2C online sales, and SAP Emarsys for personalised marketing.
Can SAP CX work with our SAP ERP?
Yes. We integrate CX with S/4HANA, RISE with SAP and SAP Cloud ERP, so quotes, orders, prices and stock match.
Can we start with one area?
Yes. You can start with sales or B2B commerce and add service and marketing later.
Can you replace our current CRM?
Yes. We migrate accounts, contacts, opportunities and history into SAP Sales and Service Cloud.